The Internet, video games and social networks are just some of the interests of most young people. Many refuse to set foot in a museum because they think those are boring spaces. However, places like the Moco Museum are showing young people that museums can be fun while learning many interesting things about each piece of art. But how are they doing it? What strategies are museums implementing to get young people’s attention? It all centers on how each type of art is displayed. For example, modern art Amsterdam is more contemporary and therefore manages to fit in perfectly with young people. But when it comes to explaining pieces of art that are hundreds of years old, museums turn to technology. This type of art is easier to explain using videos and interactive tools.
Reaching young people first
For young people to know that a museum exists, they have to discover it on social networks or similar platforms. Museums are creating virtual environments in which young people can get to know the museum from the inside without even leaving home. These virtual environments are designed with the advice of psychologists and other specialists who master the area of human behavior. In other words, each virtual environment is designed to generate curiosity in young people. Studies have shown that when museums manage to reach young people and arouse their curiosity, they are much more likely to attend the museum in person. Why? Simple: young people want to see, firsthand, everything they saw in the virtual environment. Since there are several types of museums, each young person is free to choose the one that suits their personality best.
Beyond borders
One of the advantages of creating virtual environments is that museums can reach many more people. Young people from all over the world can visit the museum using a computer or a cell phone. Cryptocurrencies are adding to this trend. Previously a person could not access a company’s services because they did not have the appropriate currency to make the payment. Cryptocurrencies have eliminated this problem by allowing anyone to access any service. Some museums have considered the use of the so-called “stable coins” because it allows anyone to pay to access virtual VIP services, improving the museum’s revenue. Even if a person does not have enough money to travel to the museum, it is very likely that they can pay for a virtual guided tour. They are also likely to share their experience on social networks, attracting the attention of more young people.
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